ABOUT ME
Besim Abdullai
E-Commerce · User Experience · Data Analytics · Artificial Intelligence · Research
I am a technology and digital-business professional with an interdisciplinary background spanning e-commerce, business informatics, software development, UX/UI, data analytics, artificial intelligence, and academic research.
01 — Profile
Technology Through an Interdisciplinary Lens
My professional journey has developed at the intersection of technology, business, and human-computer interaction. Rather than approaching digital systems exclusively from a technical perspective, I am particularly interested in understanding how technology creates value for organizations and the people who use it.
My background includes software engineering and web development, UX/UI, e-commerce, information systems, digital channels, analytics, and academic research. Over time, this interdisciplinary foundation has expanded toward data science, machine learning, and generative artificial intelligence.
Today, my interests increasingly focus on the relationship between Artificial Intelligence and User Experience: how intelligent systems can be designed, evaluated, and deployed while remaining useful, understandable, efficient, and centered on real human needs.
02 — Professional Experience
From Software Engineering to Digital Business
E-Commerce & Digitalization
My professional work includes responsibility for e-commerce infrastructure, web applications, digital sales channels, service providers, reporting, innovation, and digital initiatives across international markets.
Software & UX
Earlier roles in software development, system analysis, web development, and UX/UI provided practical experience in requirements engineering, application development, interface design, and user-centered digital products.
Research & Teaching
My academic background includes work in e-business, information systems, e-commerce, mobile technologies, and related areas, including university-level teaching and research activities.
03 — Expertise
Areas of Interest & Expertise
User Experience
UX Research · Usability · UI Design · HCI · User-Centered Design · Mobile Usability
Artificial Intelligence
Machine Learning · Generative AI · RAG · LLMs · Computer Vision · Neural Networks
Data & Analytics
Python · Data Analysis · Data Visualization · Power BI · Tableau · Business Intelligence
Digital Business
E-Commerce · E-Business · Digitalization · Information Systems · Web Technologies
04 — Research
Research & Publications
My research interests have evolved alongside my professional work, ranging from electronic commerce and electronic payment systems to e-health, mobile technology, information systems, usability, and emerging AI-enabled experiences.
B2B or B2C, this is the question
A case study examining B2B, B2C, and B2B2C e-commerce models and their implementation within the same industry sector.
Modelling and Metamodeling of E-Health Systems
Research exploring modelling approaches for personal e-health systems, including questions of interoperability, integration, and system architecture.
Electronic Payment Instruments & E-Commerce
Earlier research examined consumer behavior toward electronic payment instruments, online commerce, Internet access, and trust in digital transactions.
05 — Current Direction
AI Meets User Experience
My current learning and experimental work extends into data science, machine learning, computer vision, natural language processing, generative AI, and model deployment.
A central question connects these areas with my earlier work: How can increasingly intelligent systems also become increasingly usable, understandable, and valuable to people?
Connect With Me
Follow my work in UX, artificial intelligence, data, e-commerce, digitalization, and applied research.